At Hammock, we know that a well-executed content marketing strategy will allow a client to influence the decision-making and buying behavior of their customers, which is why we were not surprised to read the results of the latest annual Junta 42 Content Marketing Spending Survey, showing that 59 percent of those surveyed plan to increase their spending on content marketing in 2010. For marketers, the research show that content marketing spending is growing rapidly as a portion of their overall budget—serving as 33 percent of current overall marketing budgets, compared to only 11 percent in 2008. Marketers are expected to spend those bigger budgets on social media (72 percent), enewsletters (63 percent), blogs (63 percent), whitepapers (48 percent) and article marketing (48 percent).
View the Content Marketing Spending Report.