How-to articles for using Twitter abound, but we liked the way this article from Connected Marketer zeroed in on helpful tips for tweeting responsibly and building a B2B community on Twitter. Blogger Jeremy Victor outlines the how Twitter can help “start conversations and build real life relationships” that will ultimately benefit your business.
Our favorite tips:
Don’t: Flood your audience with self- or company-promotional tweets. A balance is critical.
Don’t: Post negatively about a competitor. Don’t post negatively about anything for that matter.
Do: Provide value and be selective in your tweeting. Only tweet about things that the community of people whom you are working to attract will find interesting or valuable. A great place to start is to share links to industry news or new product announcements.