By: John Lavey | Hammock President/COO

It used to be in the marketing agency world that you wanted to be all things to all people, and have everything under one roof. The problem with that model is that it may not enable you to match client needs with the best solution. You are able only to match client needs with the best solution you have in-house. It often results in generalists tasked with meeting highly specific needs.

As rapidly as the world of marketing is evolving and changing, at Hammock we see the need to find the best-in-class provider of services every single time: writers who are specialists in their field; photographers and videographers able to be deployed on a moment’s notice where they live; experts in preferred marketing automation platforms used by clients; paid push specialists with experience in the client’s industry.

We’ve made a business out of ensuring core competencies are in-house and then working with the best people in their respective disciplines, who are contractors to us on projects and recurring contracted work, and utilizing tried-and-true processes and platforms to ensure our control over workflows and our ability to provide the best client experience and deliver the best results.

We’ve used this method of delivering award-winning marketing media for 30 years, and worked with hundreds of team members outside our walls along the way. In a get-to-know-you call last week, while I was explaining what we do, the prospective client beat me to the punch line: “So, your company has ‘The Hollywood Model?’” Yes, indeed.

Movies and TVs have been made for decades by companies that gather subspecialties to serve on teams to execute the most entertaining content we all enjoy. In our view, it’s the most successful and efficient way to meet our clients’ needs.

Do you want specialists or generalists serving your marketing needs? Welcome to Hollywood.

Photo: Getty Images

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