Hammock’s current Idea Email focuses on the approach the Coca-Cola Company has taken to radically pivot away from what most companies do with their corporate websites. Traditionally considered little more than a brochure website and repository for press releases and administrative content, Coke has transformed the site into an ever-changing and engaging “publishing model” site called Journey.
Just how different an approach is Coca-Cola taking? Compare the look and approach of the Coca-Cola site, a strategy Coca-Cola calls a “publishing model,” compared to the corporate websites of the top ten companies listed this year on the Fortune 500.
HP Corporate Website (HP.com)
Ford Motors corporate website (Ford.com)
Fannie Mae Corporate Website (FannieMae.com)
Berkshire-Hathaway Corporate Website (BerkshireHathaway.com)
General Motors Corporate Website (GM.com)
General Motors Corporate Website (GM.com)
ConocoPhillips Corporate Website (ConocoPhillips.com)
Chevron Corporate Website (Chevron.com)
Walmart Corporate Website (Corporate.Walmart.com)
ExxonMobile Corporate Website (ExxonMobile.com)