It’s news to no one—who doesn’t know that Google is the No. 1 search engine? But a new report from Experian Hitwise gives content marketers an important reminder about keywords and search engine optimization.
Sure, there are other search engines out there, namely Yahoo and Bing, but those stand in the shadows of Google, which accounted for 72 percent of all U.S. searches conducted in May, according to the report. Yahoo’s share was 14 percent, while Bing had 9 percent of all U.S. searches in May. accounted for 2 percent of all U.S. searches.
If your content marketing strategy includes keywords for search engine optimization, give preference to content that will influence where you want your business to land for that keyword in Google. In most cases, the content marketing strategy for getting Google hits will be the same for the other search engines, but don’t get too excited if your business pops up on page 1 in Bing but buried in Google. That keyword should still be marked “needs improvement.” Or rather, “needs content.”