Lucent Health

Lucent Health, a leading provider of health benefits services to self-insured employers, wanted to create recurring content campaigns to reinforce its leadership in its industry around its use of data, and its integrated care management into its claims solution.

We developed a content strategy with Lucent Health, as well as a demand and lead generation strategy, to deliver content to brokers who sell to self-insured companies, and to communicate with the clients themselves.

Using e-books, video, blog posts and webinars, boosted by social media and paid digital advertising, we’ve delivered content, identified and grown its audience, and increased awareness of Lucent Health’s brand in the marketplace. Even after six months, Lucent Health has seen more business in its pipeline than ever before.