If you need any more convincing that great online content telling your story’s brand or describing the importance of your service is an essential form of marketing, consider this. According to a recent survey from Pew Research, almost 60 percent of U.S. adults say they conduct research online about products and services they are considering purchasing or using. Don’t miss your opportunity to connect with this group of existing customers and prospects by having an online content marketing strategy in place that ensures your site is easy to find and is rich with the type of content researchers are looking for.