By Rex Hammock, CEO
Because an Idea Email is sent every other week to subscribers across the United States and globally, we try to keep our references universal, not local. But when something big happens a few blocks from the Nashville office we call Hammock HQ, we can’t help wanting to share.
And no, I’m not talking about the unprecedented way in which locals (including us) have gone nuts over the success of the Nashville Predators and their first appearance in the finals of the NHL Stanley Cup Playoff (#GoPreds).
I’m talking about the Nashville Public Library being named Library of the Year by the trade publication Library Journal. You can read all the reasons why here in the magazine’s cover story.
Because the word library is associated with the physical book (or codex), many have mistakenly placed libraries on the endangered species list. But in addition to the resources and programs great public and academic libraries have embraced in the digital age, these libraries also serve as role models for making content—the core value a company provides its customers—organized and accessible.
The professionals who run libraries are experts in gathering and organizing information critical to workers and customers (or any audience served). They are trained in creating ever-changing taxonomies of knowledge. They’re on the frontlines of finding new ways information can be there when you need it—not just when a writer clicks submit.
As we move into an era of more complex digital media, the skills of trained librarians (and the many other titles they go by) will increasingly become a model for capturing, organizing and making accessible the knowledge that gives your organization a unique and unbeatable competitive advantage.
Wait. Did I just write the word “unbeatable”? #GoPreds
About Hammock Idea Email | This post is part of Hammock’s award-winning Idea Email series. Idea Emails are sent every other week and share one insightful marketing idea. Idea Email comes in two flavors: Original and Healthcare. To subscribe to the original Idea Email (general marketing ideas), click here . To subscribe to the Healthcare Idea Email (healthcare marketing ideas), click here.