Recently, Chris Brogan invited Hammock CEO Rex Hammock onto his very popular podcast where they talked about how companies, associations and other organizations are using media and content to connect directly with their customers.

Last year, Forbes ranked Chris #1 on its list of top social media influencers. His books have appeared on the New York Times’ business bestsellers list and he’s in demand as a speaker, presenter and consultant.

Chris and Rex discuss a wide range of topics related to how customer media is helping businesses address bottom line challenges and opportunities. It lasts approximately 25 minutes and is an enjoyable listen for marketing geeks of all ages.