One of the country’s leading healthcare group purchasing organizations, HealthTrust helps its member hospitals obtain industry-leading prices on high-quality products and services used in the care of patients and in facility operations. But HealthTrust doesn’t just stop at providing its members the best price. HealthTrust has developed a strategy to add value in the form of content-enabled resources and events that have transformed marketing into a form of education.
For HealthTrust, the goal is to provide supply chain leaders with the information, insight and resources that enable them to be current on healthcare products and services and best-practice approaches that improve both hospital operations and patient care.
Hammock helped HealthTrust create a media platform with an annual conference, a quarterly magazine and digital media. This platform helped the organization foster learning and knowledge-sharing among the decision makers at member hospitals and industry representatives.