When a customer is in the process of purchasing a new product or service, a testimonial or case study from an existing customer can be one of the most effective forms of marketing imaginable. However, such marketing can be challenging to create. The logistics alone can be daunting.
When eCard Systems needed to create a case-based marketing campaign about its loyalty card-based programs, it turned to Hammock for help. Hammock partnered with eCard Systems to interview a dozen small-business owners across the nation about their use of customer loyalty cards, developed by eCard Systems.
Hammock’s team of creators helped eCard Systems customers share their stories and help potential customers see how eCard Systems service can work for others, as well.