Is your company doing a good job executing your content marketing strategy? Are you struggling to find the resources to carry out all of your plans? Are you unsure about whether your content strategy is effective?
Today companies who provide relevant and engaging content for their customers and prospects are positioning themselves ideally to retain and attract new sales. That’s why it’s not a surprise that according to the results of the recent Junta42 Content Marketing Spending Survey, content marketing accounts for one out of every three marketing dollars spent. Having a content marketing strategy is important, but execution is key. Here are five tips on how to improve your content marketing implementation from interactive marketing strategist Heidi Cohen:
- Assess what content is needed and where.
- Establish an editorial function.
- Use a variety of different content formats.
- Do keyword research.
- Leverage other media to promote content.