Lots of businesses are setting up accounts on various social media sites lately, but not all of them really “get it.” While there aren’t steadfast rules on how to use the sites, there are best practices and certain etiquette guidelines that most seasoned users try to follow. OnlineMarketingBlog hits many of them in this recent article, and while they specify the tips are for e-commerce sites, they really can apply to any business’ social media strategy. Tips include:

• Collect data: It’s important to understand where your customers are coming from and how they’re interacting with your website and its content. Utilizing services like AddToAny and Google Analytics can provide valuable information about the habits of your audience.
• Set up Twitter and Facebook profiles: This should be pretty obvious by now, but Twitter and Facebook are emerging as the top social media sites and can greatly enhance your digital presence beyond your website.
• Engage your audience: It’s not enough to just set up a website, Facebook page or Twitter account. You’ve got to have a back-and-forth with the people coming to those sites. Respond to comments on your website and follow, retweet and respond to others on Twitter. If all you do is sell, sell, sell on social media sites you’ll lose authenticity quick—as well as the patience of your followers.

For more tips on social media best practices, visit the social media section of hammock.com.