In the media world, there has been an ongoing debate for years about the vitality of print media and magazines. Rex has weighed in on the topic a number of times on his blog here on and on
At Hammock, each new relationship begins by first understanding our client’s goals, and then based on these goals, we make recommendations for the best media strategy and mix to meet those objectives. For us, it’s about identifying, creating and distributing the best media or set of media for our clients based on their goals. Today print magazines still play a very dominant role in many of the strategies we develop and execute for our clients because we continue to believe strongly in the power of print magazines for meeting certain business goals. That’s why we’re big fans of this recent Magazine Publishers of America’s “The Twenty Tweetable Truths About Magazines” slideshow. Go magazines!