supports the
design and content of MyBusiness magazine

When Hammock Inc. launched MyBusiness magazine in 2000, we created a website for the magazine, even though the National Federation of Independent Business already had its own site. From the beginning, has served as a magazine archive, a repository of information for advertisers and freelance writers and a place to offer additional value to print advertisers, with an online package.

Opportunities grew online over the years, and in 2006, we decided it was time to re-launch, in a fashion that more fully supported the magazine’s editorial mission and continued to offer full archives and advertising information and opportunities.

The new launched in April 2006, with a daily blog from the MyBusiness editors featuring news, stories and tips for small-business owners. The blog covers politics, business management and unusual stories, and it injects the same personality onto the website that we feature in the magazine.

Traffic to the site has increased 400 percent since the redesigned site launched, a stat we attribute to the new format’s ability to link out to other content and attract significantly more incoming links.