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Content Along the Customer Journey 

Unlike traditional advertising where the focus is on the initial sale of a product, customer media and content can play an important role throughout the relationship between marketer and customer. To explain what we mean, we’ve published the Hammock Idea eBook Content Along the Customer Journey.

In it, you’ll learn:

  • How content helps buyers discover your product or service
  • How content helps close the sale
  • The role of content in welcoming new customers
  • How content adds value to a product, raising it above a commodity
  • How content creates community and long-term customer relationships

Fill out and submit the form below to receive your free copy of the Hammock Idea eBook, Content Along the Customer Journey.