Back in December I wrote about my issue with the way The New York Times presented its “53 Places to Go in 2008” cover article for its Travel section. I explained how the digital version of the same article was far superior because of its clear and logical organization, not only in the presentation of the information but also the design.
Imagine my dismay therefore, yesterday morning, to flip to the Travel section to the “31 Places to Go this Summer” cover article to see a repeat violation. The headline grabbed my attention, but the design is another disappointment. It’s visually entertaining, creative and playful, but it doesn’t serve my need for access to the information in a concise way. I am not engaged. I quickly remembered that not all was lost as I quickly clicked on my nytimes.com bookmark. Sweet relief yet again. While the Times fails in print, it succeeds to surpass my needs with the online version of the article. The design copies that from the December article: All 31 places are presented with a small thumbnail image. Now, where will I go this summer?