The following are links to a series of posts written by Hammock founder Rex Hammock in which he explores the various kinds of content that is being used by companies, associations, and other organizations and institutions to build stronger relationships with their customers, members, etc.
The posts also examine ways in which different types of content and different communications channels and platforms can work independently or in a complementary, integrated fashion to help companies reach specific business objectives.

Introduction

1. The two kinds of online content that matter most to business customers: Chronological Content & Research Content

2. Everything yöu’ll ever need to knöw aböut research cöntent can be learned in the “metal umlaut” entry on Wikipedia

3. Two types of content that may not win awards, but that we can’t do without: Directories & Data

4. Lessons found in reporters’ notebooks and librarians’ index cards