5 Questions to Ask Each Month
Have you looked at your website this month? We look at hammock.com every single day. We strive for at least one piece of new content each day of the week. While not every site requires that the content be quite so dynamic, there are things that you should check at least once a month for function, content and freshness.
- First, how does your home page look? Do you see the same main graphic that has been there for nine months? Is the top headline four months old? This is the first page that visitors see when they find your website through search or go directly to it by simply typing out the URL. Make sure they see a little something new each time they visit.
- How many clicks does it take to get to your “hours and location” or “contact us” information? Many times, web users are coming to your website simply for that information. It may be tempting to hide those pages so that visitors have to click around to find it, but make it easy for them instead.
- Is your staff page up-to-date? Employees come and go; that’s just a fact of business. Make sure that you add new employees to your staff page when they come on board to make them feel like a part of your team, and be sure to remove former employees when they’ve moved on to their next adventure.
- Are you blogging? When was the last time you did? Use blogging as an opportunity to let readers know about recent awards, new hires, community efforts or fun finds around the office.
- Is your search working? If you have a search box on your site (and you should), test it once a month and see how it’s functioning. Are you getting the results you expect when you test it? If not, you may need to revisit the keywords and terms you use in your content.