After 30 years of thinking about content, creating it or working with other content creators, Rex Hammock knows quite a bit about helping business people communicate better with their customers. In fact, our resident content marketing expert is in the middle of a new series, Content That Works, in which he outlines some practical ways to create engaging content that people actually look forward to reading and experiencing.

A quick preview of Rex’s rules:
1. Be witty, short and not boring.
2. Create an addiction with fresh, need-to-know chronological content.
3. Help shorten the “time to result” with valuable research content.
What are you waiting for? Go here now to learn how to create content that works.