Blogging for your business is crucial, but working the right amount of marketing into your posts is also important, according to this recent article. It’s one thing to blog, but if you want it to help boost your business, you’ve got to have a goal in mind and tailor the content of your blog to meet that goal, whether it be offering information, asking visitors to watch a video, or showcasing an example of your company’s recent work.
Blogs are a great way to discuss business in a more laid-back manner than you might in a white paper or memo to a client, and you can’t underestimate their value in connecting with customers — current and potential.
Just remember: Content is king, but only if it’s targeted, quality content.