This month marks the beginning of Hammock Inc.’s 25th year as a marketing services company focused exclusively on what is now called “content marketing.” During the last 25 years, we’ve been able to work with many great clients in developing all forms of print and digital media used to build long-lasting relationships with their customers.
One important thing we’ve learned during the past quarter-century is that unlike traditional advertising, customer media and content can play an important role throughout the relationship between marketer and customer. To explain what we mean, we’ve published the Hammock Idea eBook, Content Along the Customer Journey. You can download it below.
Content Along the Customer Journey
Hammock Idea eBook | 1.1
In Content Along the Customer Journey, you’ll learn:
- How content helps buyers discover your product or service
- How content helps close the sale
- The role of content in welcoming new customers
- How content adds value to a product, raising it above a commodity
- How content creates community and long-term customer relationships
Fill out and submit the form below to receive your free copy of the Hammock Idea eBook, Content Along the Customer Journey.