I was honored last week to have been asked to serve as the vice chair of the American Business Media’s Custom Media Committee. I’ve been a member of the committee for a few years, working alongside colleagues to promote the value of custom media to business and professional clients, agencies and consultants. The committee also conducts relevant research and establishes best practices for for business-to-business custom media.
Hammock is a longtime member of ABM, and Rex is currently serving on their Board of Directors.
I’m looking forward to working alongside Joe Pulizzi of Junta42, chair of the committee. Stay tuned for news of our new initiatives!