Hammock Idea Ebook
Using direct-to-customer media and content to build long-term marketing relationships
In a marketplace of commodity products with similar features, the most powerful way to market a product or service is to go beyond selling and start helping customers use those features to reach their goals.
In Hammock’s new Idea Ebook, Outcome Marketing: Using direct-to-customer media and content to build long-term marketing relationships, you will learn about this powerful form of marketing that does not focus on products, services or features. Instead, outcome marketing focuses on the goals and outcomes that customers want to reach or accomplish.
Outcome Marketing collects several examples to help marketers better direct their message and strategy, especially in this time of upheaval in the ways marketers have to communicate directly with the customers, users or members they serve.
It’s the kind of marketing you can discover for yourself by downloading your free copy of