Forbes Magazine recently recognized Hammock’s founder, Rex Hammock, as a leading voice in the field of content marketing. In an article published in late October, Rex described how Hammock uses content to build brand loyalty and tell stories to create long-term relationships with customers.
Rex discusses the challenges of defining content marketing, explains the best way to use content and pulls no punches in calling out good and bad uses of content marketing. The industry pioneer also shares the most effective customer-marketing components that have been the secret to Hammock’s success over the past 27 years.
To read more of Rex’s expert observations on content marketing, find the full article here.