The start of a new year always brings a plethora of prediction lists: Resolutions, trends and forecasts. A recent blog post over at MediaPost Communications highlighting Keith Kelsen, founder of the 5th Screen Project and a contributor to Digital Signage Today, lists 10 predictions for 2010. Including one of our favorites: Content!
“Content will continue to be the No. 1 trend. As always, the most important part of any strategy remains the most difficult. According to Kelsen, DO companies really only began addressing content seriously in 2009. Kelsen sees more custom content created especially for DO networks, but at the same time more ‘continuity’ between this content and content delivered via other channels like cinema, TV, PC and mobile.”