Idea Email: What the Loyalty of Voters Teaches Us About Marketing

Don’t worry: We’re not covering politics on the Idea Email. However, we are going to remind you of a political phenomenon we’ve touched on before: the “backfire effect.” Identified through the research of political scientists Brendan Nyhan and Jason Reifler, the backfire effect can be summed up this way: When individuals declare their support for … Continue reading Idea Email: What the Loyalty of Voters Teaches Us About Marketing