Idea Email: What the Loyalty of Voters Teaches Us About Marketing
Don’t worry: We’re not covering politics on the Idea Email. However, we are going to remind you of a political phenomenon we’ve touched on before: the “backfire effect.” Identified through the research of political scientists Brendan Nyhan and Jason Reifler, the backfire effect can be summed up this way: When individuals declare their support for … Continue reading Idea Email: What the Loyalty of Voters Teaches Us About Marketing
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