American Watercraft Association
The American Watercraft Association (AWA) was formed by the manufacturers of jet skis and personal watercraft to help communicate safe and enjoyable ways that customers could maximize their investment in their watercraft.
Hammock redesigned the AWA’s existing magazine (Jet Sports), and created the Ride magazine and website. The Ride media were successful at helping the watercraft manufacturers build a deeper relationship with customers, and pivot the organization away from being thought of as a racing brand to being a recreational brand.