By John Lavey, CEO/President
Going to conferences in your industry can be an incredible opportunity, but what content assets and what kind of approach for using this content might help you derive the most value from your investment for in-person events?
Here are five tips to supercharge your event attendance with content that works. If you are at an event to present and/or attend as an exhibitor, here’s how to enhance your team’s expertise with sales enablement content:
Don’t think about the content you are sharing as a leave-behind. Think about it as helping your customers with their pain points, showing examples of what success looks like, and making it easy for them to continue in their journey to a solution, with you by their side.
Image: Getty Images
About Hammock Healthcare Idea Email | This post is part of Hammock’s award-winning Idea Email series. Idea Emails are sent every other week and share one insightful marketing idea. Idea Email comes in two flavors: Original and Healthcare. To subscribe to the original Idea Email (general marketing ideas), click here. To subscribe to the Healthcare Idea Email (healthcare marketing ideas), click here.
By John Lavey | Hammock President and COO
Healthcare organizations’ returning to in-person events and conferences is a welcome sight. We have held the opinion that there is a lot you can do virtually, but nothing replaces being with one another for sharing knowledge, building relationships and developing business.
At the same time, there were some savings that groups realized during the pandemic, and the cost structure of virtual events was a line item that was mighty appealing to some. Airfare, hotels, meals and entertainment are all event costs that will come roaring back, along with the benefits of the in-person environment.
Some healthcare organizations, prior to the pandemic and now, saw the opportunity to continue the conversation with attendees year round through the development of content that was shared long after the booths were taken down.
Content can be developed during a conference, such as video content from interviews with attendees, speakers and other key persons. Proprietary research can be developed prior to a conference and shared with attendees as part of the programming for the event. Post-event wrap-ups can synthesize the theme of a whole event. South by Southwest spawned a magazine to share the vibe of its event all year.
When large investments are made into your events, what other ways can you leverage those investments to continue the value of the event?
Image: Getty Images
About Hammock Healthcare Idea Email | This post is part of Hammock’s award-winning Idea Email series. Idea Emails are sent every other week and share one insightful marketing idea. Idea Email comes in two flavors: Original and Healthcare. To subscribe to the original Idea Email (general marketing ideas), click here. To subscribe to the Healthcare Idea Email (healthcare marketing ideas), click here.
By Rex Hammock, CEO
There are several fascinating conversations about how the pandemic will change something forever. After I heard one such conversation regarding Zoom, I wanted to share my opinion on the topic.
Here’s what I think.