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The Hammock Idea Ebook Series is a companion to our popular twice-monthly e-newsletters for marketers and business leaders: Hammock Idea Email and Healthcare Idea Email. Click on a cover to download an Idea Ebook.


screen-shot-2016-12-15-at-11-17-00-amHammock Healthcare Idea Ebook Series: A Healthcare Marketer’s Guide to Enduring Customer Relationships

Book 1: Using Content to Support Sales to Healthcare Providers

Superior marketing content plays a powerful role in influencing healthcare leaders. Explore the challenges of reaching multiple decision makers across a long sales cycle, approaches to developing a sound content strategy, and how to ensure your efforts are effective. (Download Free)


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Hammock  Idea Ebook: Customer Media Series

Outcome Marketing: Using direct-to-customer media and content to build long-term marketing relationships

Learn about a powerful form of marketing that doesn’t focus on products, services or features. Instead, outcome marketing focuses on the goals that customers want to reach when they purchase products. (Download Free)

 

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Content Along the Customer Journey

Unlike traditional advertising where the focus is on the initial sale of a product, a smart customer media and content solution can play an important role throughout the relationship between marketer and customer. (Download Free)