Hammock http://hammock.com Customer Media and Marketing Content Thu, 25 May 2017 20:57:23 +0000 en-US hourly 1 Idea Email: A Lesson to Learn from Social Media Techno-Fiction http://hammock.com/idea-email/idea-email-lesson-learn-social-media-techno-fiction/ Thu, 25 May 2017 20:57:23 +0000 http://hammock.com/?p=9497 By Rex Hammock, CEO From its ho-hum reception by critics and moviegoers, I may be the only person you know who has seen the social media-themed film, The Circle. Despite excellent performances by Tom Hanks and Emma Watson, its dystopian plot lacks some key backstory elements that make the Dave Eggers novel on which it is […]

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Information Tools are the Magnet of Great Websites http://hammock.com/content-marketing/information-utility/ Fri, 12 May 2017 16:08:28 +0000 http://hammock.com/?p=9487 When you compare a corporation’s website from the early web era (the late 1990s) to the same company’s current website, you can easily recognize the DNA of the early site in the 2017 model. For example, if you use the Internet Archive’s Wayback Machine to view the 2001 version of Ford.com you’ll immediately be blown […]

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Healthcare Idea Email: Focus on what you do well, outsource remainder to trusted partners http://hammock.com/idea-email-healthcare/healthcare-idea-email-focus-well-outsource-remainder-trusted-partners/ Fri, 05 May 2017 14:04:44 +0000 http://hammock.com/?p=9478 By John Lavey | Hammock President and COO Recently I joined some members of our church on a Habitat for Humanity building project. I was part of a four-person team whose job was to hang exterior siding. Another team from our church was a group of retired men. Since it was so hot, I was […]

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Catch the American Spirit on Facebook http://hammock.com/social-media/catch-american-spirit-facebook/ Wed, 03 May 2017 18:50:46 +0000 http://hammock.com/?p=9464 Daughters of the American Revolution recently launched a new Facebook page for its magazine, American Spirit. Hammock has been a proud publications partner with DAR for more than 14 years, and we’re excited about this new way of interacting with our loyal and engaged audience. The new page helps readers interact with other readers, receive updates […]

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Idea Email: Why Hasn’t Your Company Become a Media Company? http://hammock.com/idea-email/idea-email-hasnt-company-become-media-company/ Fri, 28 Apr 2017 13:54:42 +0000 http://hammock.com/?p=9454 “All businesses are media businesses.” That axiom sure sounds believable in 2017. Being a media company means you have the ability to create and distribute your message directly to any audience, without having to pay a toll to intermediaries. Over the past two decades, the barriers to becoming a media company have tumbled down, one […]

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Healthcare Idea Email: 7 Foundations of Great Content Marketing http://hammock.com/idea-email-healthcare/healthcare-idea-email-7-foundations-great-content-marketing/ Fri, 21 Apr 2017 14:06:38 +0000 http://hammock.com/?p=9447 By John Lavey | Hammock President and COO Joe Pulizzi, founder of the Content Marketing Institute and author of the book Content Inc., recently paid a visit to Nashville. Pulizzi offered great insights for marketers, particularly those who are looking to launch content marketing efforts for their companies. More than 100 healthcare marketers were in […]

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Idea Email: The Hard Part of a Company ‘Getting Into’ Social Marketing http://hammock.com/idea-email/idea-email-hard-part-company-getting-social-marketing/ Thu, 13 Apr 2017 20:11:34 +0000 http://hammock.com/?p=9437 By Rex Hammock Founder and CEO Earlier this week, I heard Cisco Systems Chairman and former CEO John Chambers speak to 700 social marketers who work at some of the nation’s savviest and most successful brands. After hearing Chambers share Cisco’s approach to marketing, these all-star marketers were buzzing in the hallways about how far […]

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How Close Was Rex to Correctly Predicting the Future in 1996? http://hammock.com/customer-media/rex-hammock-predictions-1996/ Fri, 07 Apr 2017 17:44:43 +0000 http://hammock.com/?p=9430 Folio's Tony Silber revisits the past with Hammock predictor-in-chief Rex Hammock.

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Healthcare Idea Email: Collaborative Problem-solving Is a Marketing Issue http://hammock.com/idea-email-healthcare/healthcare-idea-email-collaborative-problem-solving-marketing-issue/ Fri, 07 Apr 2017 14:34:45 +0000 http://hammock.com/?p=9425 By John Lavey | Hammock President and COO As marketers, perhaps our first and most important responsibility is helping our audiences solve problems. What I appreciate most about Nashville and the healthcare industry here is the spirit of collaboration that exists to tackle problems together across competitive divides. When I came to Nashville 21 years […]

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Idea Email: The Future of Marketing is Always Now http://hammock.com/idea-email/idea-email-future-marketing-always-now/ Fri, 31 Mar 2017 13:49:26 +0000 http://hammock.com/?p=9420 By Rex Hammock Founder and CEO Earlier this week, I spent several hours in one-on-one discussions with engineers and product managers who head up various research and development innovations for Intuit. Their work covers all of the current buzzwords: machine learning, artificial intelligence, virtual reality, big data, speech recognition, blockchain technology and more. In some […]

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