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Idea: The Most Powerful Word in Marketing

Have a wonderful Thanksgiving! We can’t thank you enough for not only subscribing to the Idea Email, but also for opening and reading it and emailing us back.

[Hammock’s Current Idea Email was released today.
Subscribe now to receive your own issue, once every two weeks.]

the hammock idea email brings smart marketing ideas to your inbox

Idea: Use the Tools of Blogging for Customer Media
Other than Blogs

By Rex Hammock

Over the years, I’ve been surprised whenever I’m included on such lists as Chief Executive magazine’s “Top Ten CEO Blogs” or CEO.com’s Top 25 CEO Bloggers. Why am I surprised? Because I’ve done only two things to receive such honors: (1) I started blogging in 1999. (2) I didn’t stop.