Many years ago, we worked with a client who was convinced his company communicated with its customers too much. He felt the company had too many siloed departments that didn’t coordinate their schedules of sending physical mail and email. “If a customer belongs to all of our loyalty programs, gets all of our catalogs and mailings, they can receive 50 mailings a year,” he would say, although the number was never the same.
Hammock Inc.’s work for clients has earned six Apex Awards, including a coveted Grand Award, in the just-concluded competition.
The Grand Award went to American Spirit, the bimonthly member magazine of the National Society Daughters of the American Revolution, which we have published for DAR since 2002, and which has taken a number of Grand Awards.
The competition’s judges lavished praise on the November-December 2013 issue of American Spirit, saying that, “This is a magazine that never fails to appeal. The design and layout are richly stunning, but the editorial well is the tour de force here. Features are thoroughly researched and presented in a lively and engaging manner. You find yourself reading each to the end, even when the topic is one you didn’t think would particularly interest you. Top drawer in every respect.”
Apex Awards of Excellence were accorded to:
Wow. Hammock has been featured as a case study by the email marketing powerhouse Emma. (I know they’re a powerhouse because I hear their underwriting message on NPR wherever I travel.)
But first, I’ll confess. I’ve been a fan of the email marketing firm Emma since before they were an email marketing company. Indeed, the two founders of Emma are members of the Hammock Inc. and SmallBusiness.com alumni club. (Note to self: start a Hammock Inc. and SmallBusiness.com Alumni Club.)
Recently, I met with a group of marketers whose brand faces some complex and daunting challenges in reaching a particular market segment. During the discussion, one of the participants said, “As a social media marketer, I’m concerned with measurement.”