News & Insight
- A new term for what we do: Marketing Services
Do you recognize the guy with the cigar in the photo accompanying this post? He was a comic character, Raymond J. Johnson Jr., created by comedian Bill Sagula in the 1970s, who was forever introducing himself to anyone he'd meet... - CCC Research Study: Branded Content Spending Reaches New High
Results from a recent spending study signal good news for content marketers in 2012. According to the 2011 “Spending Study” conducted by the Custom Content Council, total spend on branded content went up significantly in 2011—to $1,914,000 per company, the...
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